BeReal Audit - redesigning the interface to maintain a authentic experience for users.
BeReal Audit - redesigning the interface to maintain a authentic experience for users.
Brief
Conduct a strategic UX audit of an existing digital product and develop a high-level redesign proposal.
Tools
Figma, photoshop, illustrator
Timeline
3 weeks
Framing the Problem
Framing the Problem
What is BeReal?
A digital app designed to capture real moments in response to curated social media feeds. BeReal differentiates itself by removing barriers that prevents authenticity.
A digital app designed to capture real moments in response to curated social media feeds. BeReal differentiates itself by removing barriers that prevents authenticity.
The great BeReal fall off of 2023.
What caused this?
Posting comfort
The authentic experience BeReal is seeking only works when users feel comfortable enough to post.
The authentic experience BeReal is seeking only works when users feel comfortable enough to post.
Inconvenience
Posting on time can become burdensome when it doesn’t align with ones schedule.
Posting on time can become burdensome when it doesn’t align with ones schedule.
Shallow discovery
Exploration opportunities feel randomized and disconnected, limiting users engagement.
Exploration opportunities feel randomized and disconnected, limiting users engagement.
How can we maintain creating a authentic experience for users in a way that feels natural and effortless?
How can we maintain creating a authentic experience for users in a way that feels natural and effortless?
Initial Prototyping
Initial Prototyping
Pain Point Identification
My initial idea was inspired by a flowing, organic form—something that naturally suggested pockets and curves that could hold small items like pens, note cards, and other desk accessories.
My initial idea was inspired by a flowing, organic form—something that naturally suggested pockets and curves that could hold small items like pens, note cards, and other desk accessories.
Prototypes
Redeisgn 01: Personalized Authenticity
Redeisgn 01: Personalized Authenticity
Redeisgn 02: Social Connection
Redeisgn 02: Social Connection
