Bereal Audit
Redesigning the bereal interface maintain creating a authentic experience for users in a way that feels natural and effortless.
Brief: Conduct a strategic UX audit of an existing digital product and develop a high-level redesign proposal.
Timeline: 3 weeks
Brief: Conduct a strategic UX audit of an existing digital product and develop a high-level redesign proposal.
Timeline: 3 weeks
My Role: Individual Designer
Tools: Figma, photoshop, illustrator
My Role: Individual Designer
Tools: Figma, photoshop, illustrator
Framing the Problem
Framing the Problem
What is Bereal?
What is Bereal?
A digital app designed to capture real moments in response to curated social media feeds. BeReal differentiates itself by removing barriers that prevents authenticity.
A digital app designed to capture real moments in response to curated social media feeds. BeReal differentiates itself by removing barriers that prevents authenticity.
The great
BeReal fall off of 2023.
The great
BeReal fall off of 2023.
What caused this?
What caused this?
Posting Comfort
Posting Comfort
The authentic experience BeReal is seeking only works when users feel comfortable enough to post.
The authentic experience BeReal is seeking only works when users feel comfortable enough to post.
Inconvenience
Inconvenience
Posting on time can become burdensome when it doesn’t align with ones schedule.
Posting on time can become burdensome when it doesn’t align with ones schedule.
Shallow Discovery
Shallow Discovery
Exploration opportunities feel randomized and disconnected, limiting users engagement.
Exploration opportunities feel randomized and disconnected, limiting users engagement.
How can we maintain creating a authentic experience for users in a way that feels natural and effortless?
How can we maintain creating a authentic experience for users in a way that feels natural and effortless?
Initial Prototyping
Initial Prototyping
Pain Point Identification
Pain Point Identification
Prototyping
Prototyping
01 Personalized Authenticity
01 Personalized Authenticity
02 Social Connection
02 Social Connection
