Ondo - a desk stationary tray. Ten manufactured and sold.
Ondo - a desk stationary tray. Ten manufactured and sold.
Brief
Design, manufacture and sell ten of one product.
Tools
Fusion 360, Keyshot, Adobe Creative Suite
Timeline
12 weeks
Overview
My Why
The president’s desk, through its design and organization, acts as a physical manifestation of authority and power.
What if I could bring a similar sense of confidence and presence to the 9-to-5 workspace?
I intend to design a single solution that holds daily essentials and elevates the workspace, targeting a premium market.
The president’s desk, through its design and organization, acts as a physical manifestation of authority and power.
What if I could bring a similar sense of confidence and presence to the 9-to-5 workspace?
I intend to design a single solution that holds daily essentials and elevates the workspace, targeting a premium market.
Criteria
Manufacturing: Produce 10 units with mass-manufacturing viability.
Cost: Limit material cost to under $25 per unit.
Function: Must hold a range of daily essentials (phone, pens, notes, etc.)
Aesthetics: Minimal, refined appearance whether holding many items or just a few.
Manufacturing: Produce 10 units with mass-manufacturing viability.
Cost: Limit material cost to under $25 per unit.
Function: Must hold a range of daily essentials (phone, pens, notes, etc.)
Aesthetics: Minimal, refined appearance whether holding many items or just a few.
Outcome
10/10 units sold.
Achieved a 61.5% profit margin per unit.
Process
Initial Sketches
My initial idea was inspired by a flowing, organic form—something that naturally suggested pockets and curves that could hold small items like pens, note cards, and other desk accessories.
My initial idea was inspired by a flowing, organic form—something that naturally suggested pockets and curves that could hold small items like pens, note cards, and other desk accessories.
Prototypes
The use of paper, mylar, and cardboard helped determine the appropriate heights and widths of the curves, ensuring they functioned effectively for their intended purpose.
The use of paper, mylar, and cardboard helped determine the appropriate heights and widths of the curves, ensuring they functioned effectively for their intended purpose.
Manufacturing Considerations
A bill of materials was created to calculate the cost of materials, labor, and the desired profit margin.
The final CMF was inspired and selected to align with a premium product experience: rich leather, a hardwood base, and upholstered nails.
A bill of materials was created to calculate the cost of materials, labor, and the desired profit margin.
The final CMF was inspired and selected to align with a premium product experience: rich leather, a hardwood base, and upholstered nails.
CMF
Inspired and selected to align with a premium product experience: rich leather, a hardwood base, and upholstered nails.
Inspired and selected to align with a premium product experience: rich leather, a hardwood base, and upholstered nails.
Brand Experience
Packaging & Extras
The entire package was designed to reflect the product’s aesthetic and functional intent. Each purchase included six pencils for immediate use, along with a handwritten note and numbered tag (01–10) to highlight the limited nature of each piece.
The entire package was designed to reflect the product’s aesthetic and functional intent. Each purchase included six pencils for immediate use, along with a handwritten note and numbered tag (01–10) to highlight the limited nature of each piece.
Outcome
Instead of relying on multiple items to manage workspace clutter, Ondo serves as a single catch-all for your daily essentials—your phone, writing tools, loose notes, earbuds, and the small things that move through your day. Whether holding many items or just a few, Ondo brings understated refinement to your space.
Instead of relying on multiple items to manage workspace clutter, Ondo serves as a single catch-all for your daily essentials—your phone, writing tools, loose notes, earbuds, and the small things that move through your day. Whether holding many items or just a few, Ondo brings understated refinement to your space.
