Rover - an app for the way people really travel.
Rover - an app for the way people really travel.
My Role
Branding designer.
Tools
Adobe Creative Suite, Figma.
Timeline
12 weeks
Overview
The Problem
Travelers today plan across social platforms, but this inspiration becomes scattered and inaccessible when it’s time to act, causing stressful decisions and uneven group dynamics.
Travelers today plan across social platforms, but this inspiration becomes scattered and inaccessible when it’s time to act, causing stressful decisions and uneven group dynamics.
Our Solution
Rover organizes the inspiration people already collect so groups can make fast, confident, on-the-go decisions without loosing spontaneity.
Made in collaboration with Isa Blair (UX/UI Designer) and Claire Schie. (UX Strategist).
Rover organizes the inspiration people already collect so groups can make fast, confident, on-the-go decisions without loosing spontaneity.
Made in collaboration with Isa Blair (UX/UI Designer) and Claire Schie (UX Strategist).
Rover organizes the inspiration people already collect so groups can make fast, confident, on-the-go decisions without loosing spontaneity.
Made in collaboration with Isa Blair (UX/UI Designer) and Claire Schie (UX Strategist).
My Challenge
Design Rover's branding and marketing strategy in a way that cuts through the saturated travel app market and clearly communities its key value propositions.
Design Rover's branding and marketing strategy in a way that cuts through the saturated travel app market and clearly communities its key value propositions.
Pillars & Color Palette - Name & Narrative - Logo - Marketing Strategy
Defining the Essentials of our Brand
Defining the Essentials of our Brand
Pillars and Color Palette
We wanted our color palette to align with our chosen brand pillars: spontaneous, harmony, and effortless.
We wanted our color palette to align with our chosen brand pillars: spontaneous, harmony, and effortless.
Name and Narrative
After many iterations, we landed on Rover—a name that captures the core purpose of the app while aligning with our brand tone.
After many iterations, we landed on Rover—a name that captures the core purpose of the app while aligning with our brand tone.
Logo Design
Similar to the use of colors, we wanted our logo to be representative of our three pillars of spontaneity, efficiency and harmony.
Similar to the use of colors, we wanted our logo to be representative of our three pillars of spontaneity, efficiency and harmony.
Defining the Marketing Strategy
Campaign Goal
The campaign highlights Rover as a silent companion that bridges the gap between discovering places on social media and experiencing them in the real world — turning passive saves into shared moments.
The campaign highlights Rover as a silent companion that bridges the gap between discovering places on social media and experiencing them in the real world — turning passive saves into shared moments.
