SWFT
Crafted for life in motion.
Brief: A complete brand redesign of ‘Better World Fashion’ for the Dutch market.
Timeline: 8 weeks
Tools: Figma, Photoshop, Illustrator
Brief: A complete brand redesign of ‘Better World Fashion’ for the Dutch market.
Timeline: 8 weeks
Tools: Figma, Photoshop, Illustrator
Team: Claire Walsh, Annabelle van Rooij, Claire Schie, Hanne Vogt
My Role: UX/UI designer, advertising campaign, contributed to research and overall brand structuring.
Team: Claire Walsh, Annabelle van Rooij, Claire Schie, Hanne Vogt
My Role: UX/UI designer, advertising campaign, contributed to research and overall brand structuring.
Overview
Overview
The Challenge
The Challenge
The Danish company, Better World Fashion, needed a modern, meaningful way to connect with the Dutch market while staying true to its sustainable role.
The Danish company, Better World Fashion, needed a modern, meaningful way to connect with the Dutch market while staying true to its sustainable role.
The Goal
The Goal
Create a bold, story driven brand and product experience that makes circular fashion personal, stylish and adaptable.
Create a bold, story driven brand and product experience that makes circular fashion personal, stylish and adaptable.
01 Research Insights
01 Research Insights
Product Selection
Product Selection
We will focus on selling men’s leather jackets due to increased demand in androgynous, functional and weather resistant clothing pieces in the Netherlands.
We will focus on selling men’s leather jackets due to increased demand in androgynous, functional and weather resistant clothing pieces in the Netherlands.
Points of Differentiation
Points of Differentiation
Market Segment Findings
Market Segment Findings
02.1 Brand Positioning
02.1 Brand Positioning
Selected Market Segment
Selected Market Segment
Positioning Statement
Positioning Statement
For design-conscious urban commuters in the Netherlands, SWFT offers unique and functional leather jackets designed for a fast-paced lifestyle. Our swapping system, free repairs, and leasing options let wearers embrace sustainability while stepping into a new story with every swap.
For design-conscious urban commuters in the Netherlands, SWFT offers unique and functional leather jackets designed for a fast-paced lifestyle. Our swapping system, free repairs, and leasing options let wearers embrace sustainability while stepping into a new story with every swap.
02.2 Brand Identity
02.2 Brand Identity
03 Brand Strategy
03 Brand Strategy
04 App Design
04 App Design
Overview
Overview
We developed an app that allows costumers to browse and purchase items, while also having to features like personalized product stories and the ability to connect with others. Designed for our market segment, always on the go - whether that be commuting to work or at meeting up with friends - SWFT is available right in their pocket.
We developed an app that allows costumers to browse and purchase items, while also having to features like personalized product stories and the ability to connect with others. Designed for our market segment, always on the go - whether that be commuting to work or at meeting up with friends - SWFT is available right in their pocket.
UX/UI Walkthrough
UX/UI Walkthrough
Interface Highlights
Interface Highlights
05 Advertising Campaign
05 Advertising Campaign
Overview
Overview
We developed an app that allows costumers to browse and purchase items, while also having to features like personalized product stories and the ability to connect with others. Designed for our market segment, always on the go - whether that be commuting to work or at meeting up with friends - SWFT is available right in their pocket.
We developed an app that allows costumers to browse and purchase items, while also having to features like personalized product stories and the ability to connect with others. Designed for our market segment, always on the go - whether that be commuting to work or at meeting up with friends - SWFT is available right in their pocket.
Guidelines
Guidelines
Ensuring consistency throughout advertising campaign.
Ensuring consistency throughout advertising campaign.
06 Social Media Campaign
06 Social Media Campaign
Overview
Overview
To extend our reach, SWFT’s Instagram campaign will be an additional communication touch point. It will focus on candid, lifestyle images, encouraging costumers to send in their own images to be featured.
To extend our reach, SWFT’s Instagram campaign will be an additional communication touch point. It will focus on candid, lifestyle images, encouraging costumers to send in their own images to be featured.
App Promotion Content
App Promotion Content
SWFT is more than a brand—it’s a lifestyle rooted in movement, meaning, and conscious design that evolves with you.
SWFT is more than a brand—it’s a lifestyle rooted in movement, meaning, and conscious design that evolves with you.
