Brief
A complete brand redesign of ‘Better World Fashion’ for the Dutch market.
Team
Claire Walsh, Annabelle van Rooij, Claire Schie, Hanne Vogt
My Role
UX/UI designer, advertising campaign, contributed to research and overall brand structuring.
Timeline
8 weeks
Overview
The Challenge
The Danish company, Better World Fashion, needed a modern, meaningful way to connect with the Dutch market while staying true to its sustainable role.
The Goal
Create a bold, story driven brand and product experience that makes circular fashion personal, stylish and adaptable.
Research Highlights
Product Selection
We will focus on selling men’s leather jackets due to increased demand in androgynous, functional and weather resistant clothing pieces in the Netherlands.
Points of Differentiation
Market Segment Findings
02.1 Brand Positioning
Selected Market Segment
Positioning Statement
For design-conscious urban commuters in the Netherlands, SWFT offers unique and functional leather jackets designed for a fast-paced lifestyle. Our swapping system, free repairs, and leasing options let wearers embrace sustainability while stepping into a new story with every swap.
02.2 Brand Identity
03 Brand Strategy
04 App Design
Overview
We developed an app that allows costumers to browse and purchase items, while also having to features like personalized product stories and the ability to connect with others. Designed for our market segment, always on the go - whether that be commuting to work or at meeting up with friends - SWFT is available right in their pocket.
UX/UI Walkthrough
Interface Highlights
04 Advertising Campaign
Overview
We placed our advertising in spaces that our target users would frequent, including bus and train stops, bike garages and street billboard. The marketing focused on highlighting how SWFT is designed for users fast paced, daily lives. It centers around the call to action to download the SWFT app.
Guidelines
04 Social Media Campaign
Overview
To extend our reach, SWFT’s Instagram campaign will be an additional communication touch point. It will focus on candid, lifestyle images, encouraging costumers to send in their own images to be featured.
App Promotional Content
Touchpoint to engage users in downloading the SWFT app.
SWFT is more than a brand—it’s a lifestyle rooted in movement, meaning, and conscious design that evolves with you.
